Diabetic-Friendly Jams & Sauces

Redefining the low-sugar condiment experience

The transition of leadership at Jok'n'Al has been seamless, with Bunga Krataitong assuming the reins from John and Alison Howie. This continuity is fostered by Bunga's deep alignment with the company's vision and unwavering commitment to healthy food options.

A Sweet Alternative: Jok'n'Al's Journey in Healthy Condiments

In the condiment landscape, where sugary options often dominate, Jok'n'Al, a New Zealand-based food producer, stands out as a pioneer in health-conscious innovation. Founded in the late 1990s by John and Alison Howie, the brand revolutionized the market by introducing low-sugar alternatives to jams, pickles, condiments, savory sauces, and toppings.

Born from necessity, Jok'n'Al emerged from John's personal experience with diabetes. Disappointed with the limited availability of flavorful low-sugar options, John and Alison embarked on a mission to create delicious yet diabetic-friendly jams and sauces. Their dedication to quality and innovation in the low-sugar condiment space earned Jok'n'Al recognition over the years.

In November 2022, a new chapter began for Jok'n'Al. Bunga Krataitong, with extensive experience in the food industry, acquired the business from the retiring John and Alison. Bunga's personal connection to healthy eating further fueled her passion for the brand. Her late husband, Nuttavut's battle with illness had highlighted the need for low-carb and low-sugar options. Discovering Jok'n'Al's products during that time solidified her vision for healthier, flavorful condiments. "We found all their products to be exceptional," Bunga remarked, "I truly admired what John and Alison had built."

Beyond a business opportunity, Bunga saw Jok'n'Al as a way to honor Nuttavut's memory by continuing the legacy of promoting wellness through delicious alternatives. Despite being new to manufacturing, Bunga acknowledges the invaluable mentorship provided by John and Alison as she navigates the complexities of the industry. Alison expressed relief at having Bunga take the reins, "Bunga shares our enthusiasm for the products, and we trust her to lead the company with the same dedication. We envisioned the original concept to continue, and Bunga embodies that vision perfectly. Her values align seamlessly with our mission of offering healthier options to the market."

Today, Jok'n'Al products are distributed worldwide, both online and through selected retailers. The passionate team continues to collaborate on refining and expanding the product line, staying true to their core values of quality and health. An exciting development includes the introduction of a new line of Asian-inspired sauces, reflecting their commitment to innovation. Additionally, Jok'n'Al offers a wholesale range of fillings for bakeries, further diversifying their product offerings.  Through a label refresh while maintaining the essence of their brand, Jok'n'Al promises to continue delivering truly flavorful and healthy condiments.

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